JULIE HOUBEN: An Eponymous Brand of Resilience and Craftsmanship

Founded in 2022 by Belgian creative director Julie Houben, this eponymous brand was born from a journey of personal challenges and transformation. For Julie, creativity became a lifeline – turning difficult moments into artistry and shaping a vision where clothing empowers, comforts, and connects.

Julie’s journey through shifting sizes, from 32/XXS to 40/L, revealed that bodies are not numbers, but vessels of resilience. That’s why at JULIE HOUBEN, size labels no longer define you; instead, they embody qualities like resilient, powerful, passionate, and fearless.

Quality and craftsmanship are at the heart of every JULIE HOUBEN piece. We work exclusively with carefully selected, high-quality fabrics sourced from specialized suppliers around the world. Our tweeds are sourced from Paris and exclusively designed by us, while our viscose satin and lace come from Italy, our cotton fabrics from Spain, and our wool and silk blends from Japan. Our denim and knitwear are made in Portugal.

Feathers, one of the signature elements of JULIE HOUBEN, are sourced from a specialized supplier in Barcelona and come with all required certifications, ensuring both quality and responsible sourcing.

Through timeless design, distinctive materials and meticulous craftsmanship, our garments are created to endure – just like the stories they represent.

When you choose JULIE HOUBEN, you join a community that celebrates authenticity, diversity, and self-love. Here, fashion is a reminder: your journey, with all its highs and lows, is beautiful.

Welcome to JULIE HOUBEN - designed in Belgium, made for the world.

Creativity found Julie Houben early. Born in Flanders, Belgium in 1999, she spent her childhood wrapped in her mother's blouses and her grandmother's scarves, discovering that clothing could hold feeling, memory, and identity all at once.

That early fascination led her to Milan, where she studied at the prestigious Istituto Marangoni, graduating in 2022. Rather than joining an existing house, Julie chose to go straight from her studies into building her own label — launching JULIE HOUBEN the same year she graduated, driven by a vision she'd already been shaping since childhood: fashion that speaks to real bodies and real stories, not just standard sizes.

Today, as creative director of her eponymous brand, Julie continues to design the way she always has — instinctively, personally, and with the belief that what we wear should reflect who we are, not who we're expected to be.